What GCs look for in a winning pitch

Content, length, format, pricing, look and feel – these are just a handful of the aspects bid professionals have to consider and work through to craft a pitch document that will win business for their law firm. But the expectations on the client side are changing arguably faster than pitch strategy reviews are held.

So, what is it that in-house teams truly look for in a pitch?

Which elements can make or break a deal?

We are bringing GCs and marketing leaders on this panel to get their take on what sets a winning pitch apart.

We drill down to see what holds the most importance and what are those “nice to haves” that can give your pitch that last push over the line when it comes to deciding between you and your closest competition.